Nine decisions that transformed the year
Writing strategic case studies and designing an annual report to capture a year's primary initiatives
Nine decisions that transformed our year. A bold approach to annual reporting communication that based itself on the buttons of a smartphone. Given that Zain is one of the telecom service provider leaders inbahrain, the overall creative approach was entirely logical. The difficulty lay in limiting text to just nine key decisions - upon which the reader would judge succces or otherwise of the organisation.
We strategised content and conceptualised layout, writing texts from interviews and meetings - all to determine the most compelling and hard-hitting decisions taken by Zain management over they year, that influenced the company's future direction.
We then designed and produced the annual report in both electronic and print versions with the latter employing natural recycled paper stocks.
Client: Zain
Discipline: Annual Reports
Sector: IT & Telecoms
