Strategic repositioning and rebranding
This milestone in the company’s journey represented a significant business transformation through a change of language and re-energised customer focus.
Strategic repositioning and rebranding of United Finance Company, Oman. This was a 25-year milestone in the company’s journey and represented a significant business transformation, connecting with customers better through a change of language and a renewed focus. The work was conducted through a holistic identity development programme with production of all collaterals, signages, website, and integrated advertising campaigns, culminating in a teaser and reveal campaign leading to a launch event.
Our branding work created a masterbrand for the company together with a strapline (and new focus) of "achieve more", together with a "United for Oman" sub-brand allowing the company to reach the highest levels of marketing, through the development of a social media strategy that celebrated achievement of Omani people throughout the Country’s history and culture.
Client: United Finance Company
Discipline: Branding & Strategy
Sector: Consumer Banking
Client: United Finance Company
Discipline: Branding & Strategy
Sector: Consumer Banking