As part of the overall Riffa Views housing development and the creation of a new, Colin Montgomerie designed, championship course, Riffa Golf Club became the ‘Royal Golf Club, enjoying a ‘Royal warrant’. We created the new brand identity and associated implementation systems.

We had worked with Riffa Golf Club since 1999, creating all tactical and promotional marketing collateral for Bahrain’s leading tourist and sporting attraction. We created corporate identity standards; all advertising and promotion; radio adverts; brochures; membership packs; website; scorecards, and directed all photography of the course over the years. Our team also created the branding for the golf club’s parent company, together with various other service divisions such as its landscape contracting operation.

As an integral part of the redevelopment of a new multi-million dollar clubhouse facility, we also created naming and identity for each of the facility’s outlets, from signature restaurant to members’ lounge and other outlets. In addition, we created and implemented various way-finding signage and environmental graphics, working closely with the development’s interior design contractors.