Designing a luxury credit card offer
Promoting Visa to an ultra high-net-worth audience in association with Ferrari, an impressively popular super-car throughout the GCC
Qatar International Islamic Bank asked us to present a concept to promote an exclusive Visa card to ultra-high net-worth indivuals across Doha. We created a pack that leveraged an association with Ferrari, Qatar. This was to be delivered to existing qualified clients and potental card holders. QIIB incentives, together with those from Ferrari, were offered through various collateral within a custom presentation box, together with the Card itself and a gift - a luxurious, hand-stitched leather phone case with an integrated, die-cast steel Ferrari emblem.
Client: Qatar International Islamic Bank
Discipline: Corporate Design
Sector: Financial Services
Client: Qatar International Islamic Bank
Discipline: Corporate Design
Sector: Financial Services