Establishing local convenience
Rebrand of Bahrain’s oldest supermarket chain, Al Muntazah Markets.
Following extensive research into consumer behaviours, we created a fresh, distinct colour palette and a vibrant, modern brand that resonates with younger consumers. The supermarkets are positioned in local neighbourhoods, so a slogan was developed “Where fresh meets local” to position Muntaza as a modern convenience store catering to millennial demographics of ‘just in time’ shopping. We created a new name as a shorter version of the old name and implemented all of the revitalised brand systems into a pilot store, determining POS and merchandising systems, digital media and website together with a comprehensive brand manual.
Client: Muntaza Supermarket
Discipline: Branding & Strategy
Sector: FMCG and Supermarketing
Client: Muntaza Supermarket
Discipline: Branding & Strategy
Sector: FMCG and Supermarketing