Branding the coolest icecream by far
Creating, and naming, a family of quirky, neurotic cows for an off-the-wall animated adventure
Branding isn’t always about the corporate world. Sometimes it can be really fun. An established restaurant wanted to brand and promote their own, home-made ice cream. So, we created a story... About a family of [mad] cows - each one with a quirky character.
We planned a kid’s book about their adventures (and mental inadequacies) and we created button badges, colouring sheets and social media animations. The cows are animated for social media and there's even a sheep (who got lost). Collect the family, get a free ice-cream and discover more fun. Solid retail marketing - but with an off-the-wall twist!
Client: Moo
Discipline: Branding & Strategy
Sector: Hospitality
