Branding a new fashion label to fly like an eagle
A brand-mark and interior graphic solutions, heavily influenced by Polynesian designs that have spread over millennia across the Pacific
‘Lolana’ means ‘fly like an eagle’ in Hawaiian! This new fashion label creates bespoke around the home leisure wear and offers its services on a one-to-one private consultative basis. Firstly, we created a brand-mark of an eagle, heavily influenced by Polynesian designs that have spread over millennia across the Pacific and whose tribal patterns have, in turn, influenced Mid-Eastern fabric adornment in centuries past. Due to the nature of Lolana’s services, client discretion is a fundamental and, instead of having an open store front, a more private space was required.
We created a three-dimensional display system of moveable acrylic panels, where pattern and colour can be easily re-faced to represent different seasons and fabric inspirations. This provided an environmental solution, allowing plenty of light into the store and creating a multi-dimensional aspect to the external display.
Client: Lolana Fashion Boutique
Discipline: Branding & Strategy Corporate Design
Sector: Retail & Leisure
Client: Lolana Fashion Boutique
Discipline: Branding & Strategy Corporate Design
Sector: Retail & Leisure