True African flavours in the Middle East
Naming and branding a new authentic African-themed restaurant in Bahrain.
We came up with the name ‘KULA” which means ‘Eat’ in Swahili (the most widespread language in Africa) and designed a brand that is ethnic, funky and upbeat. A menu of brand extension devices allow creative application across collateral and also throughout the restaurant environment itself. Our work included, Brand, Slogan, Menus, Website, African Cuisine Book. Working with the owner and interior designers, we have consulted on both hard and soft furnishings - and advised on decor such as African artefacts, original photography and more.
Client: Kula
Discipline: Branding & Strategy
Sector: Hospitality
