Investment fund production for the bank of thought leadership
Setting standards to create a visually consistent and recognisable ‘family’ of investments
As part of a rebranding exercise, we formulated an underlying brand strategy for Gulf One, based on thought leadership, intellect, ethics, rigorous analysis and solid results. We developed a positioning statement, values and a unique tone of voice for the bank, to help it stand out in a busy market. The underlying essence was determined as infrastructure investment experts – market leaders in their chosen field; thought leaders in vision and knowledge; investment leaders in results and communications. The IBM of investment banking.
In addition to top-level branding work, we also developed Gulf One’s investment fund materials, setting down standards and templates to create a visually consistent and recognisable ‘family’ of investments. Additionally, as new Special Purpose Companies were formed, we created the brands for these in tandem with the placement collateral. Jao aircraft leasing and Moya water treatment as two examples.
Client: Gulf One
Discipline: Investments, IPO & Legal
Sector: Financial Services
