A refreshed brand for the region’s leading IT solutions provider
A new identity bringing contemporary clarity and consistency
Gulf Business Machines (GBM) is the leading provider of IT solutions and IBM representative in the Middle East. With a slightly outdated brand image (We have worked with GBM since the year 2000 and designed it over a decade ago), GBM looked to us to revive their appearance with a refreshed identity more in keeping with their contemporary market position.
We created an evolved brand-mark, that evokes similarity of expression to the famous IBM marque. The new brand design is confident and strong, and is supported by a full range of brand elements. The result is a unified GBM presence throughout the region, bringing contemporary clarity and consistency to the business, externally and internally.
Client: Gulf Business Machines
Discipline: Branding & Strategy
Sector: IT and Telecoms
