A great range of fresh take away foods
Branding and designing for food packaging and marketing material for a great cafe
Great Deli Company started with an overhaul of a small cafe and ended up becoming a significant brand comprising the revamped cafe itself, a central food production facility and an in-store brand that resonated with Alosra shoppers. We were tasked wth creating a brand - and a name - that would encompass multiple elements.
The name focused on an aspirational word 'great' that also includes 'eat' and we cut away the 'a' to symbolise a bite. To further differentiate the brand delivery we created a simple triangle device - a a cut-away on packaging and as a graphic device on a wide range of supporting collateral. We created funky advertising and social media concepts, branded the cafe itself and produced a myriad of merchandising and POS opportunities in store.
The great range of fresh sandwiches, wraps, salads and mezzes was met with a large consumer uptake as it represented great value and inherent quality.
Client: Great Deli Company
Discipline: Branding & Strategy Packaging
Sector: Hospitality
Client: Great Deli Company
Discipline: Branding & Strategy Packaging
Sector: Hospitality