Branding a new plastic surgery clinic
Supporting a holistic approach to cosmetic and reconstructive surgery
As a highly-regarded plastic surgeon, Dr. Nadia has worked for many years within the public health sector of Bahrain offering a very high degree of surgical skill and specialising in burns and other injury rehabilitation. Through this long experience, she is aware of the impacts that personal and mental aspects of real or perceived body trauma can bring.
Dr Nadia Clinic offers the very best of both cosmetic and surgical intervention treatments to a range of clients. Dr Nadia Clinic is located in the Wyndham Tower with views across the city of Manama. The interior is soft, friendly and informal using a palette of soft pastel colours, designed by us to support the brand and the ethos of the practice itself.
We developed the clinic's brandmark together with a suite of collateral, also advising on signage systems and wayfinding. The brand symbol is a perpetual loop, that imparts a combination of physical and mental attributes to denote a holistic service where 'mind' is equally as important as 'body'. The loop is surmounted by an oval thus becoming an Arabic 'n' character, (the first letter of the name 'Nadia') and, most of all transforming the symbol to become a human figure.
Client: Dr Nadia Clinic
Discipline: Branding & Strategy Corporate Design
Sector: Healthcare
Client: Dr Nadia Clinic
Discipline: Branding & Strategy Corporate Design
Sector: Healthcare