Lauching the Kingdom's new currency
Education for trade and consumers on the detail of a new suite of banknotes
When the Central Bank was ready to launch the country’s new currency, the authority came to us due to our reputation for attention to detail. We created a full education programme using print media, direct mail, outdoor and detailed information packs for both trade and consumer sectors.
Client: Central Bank of Bahrain
Discipline: Advertising
Sector: Government
