Differentiating premium banking channels
Designing brand architecture for premium and private banking channels
We created brand architecture systems and designed the collateral for the Bank’s Premier and Private Banking channels. Each was differentiated by a distinctive visual language across core information collateral and external promotion. To that end, we have also consulted on web-build, on ‘look and feel’ parameters and, in particular - as part of our branding remit - designed online differentiation for high net worth, and investment segments - covering Sadara, Private and Investment channels.
Throughout the years that we have worked with Commercial Bank of Qatar, there have been numerous digital and web projects. Many e-shots have formed just part of an integrated, tactical and promotional campaign, together with many Touch and ATM screens.
Client: Commercial Bank of Qatar
Discipline: Branding & Strategy Web and Digital
Sector: Consumer Banking
Client: Commercial Bank of Qatar
Discipline: Branding & Strategy Web and Digital
Sector: Consumer Banking