Branding design, implementation and long-term evolution
Integrating strategic positioning across the bank’s core service channels
We are proud to have partnered with Commercial Bank since rebranding the bank in the early 2000’s, designing and producing a vast range of marketing material to support virtually every aspect of the bank’s operations and assisting its large-scale growth.
Much more than just a refreshed logo, the rebranding revitalised the bank’s core brand identity and followed with the production of all support collateral. The project developed the new brand image across every brand touchpoint in the bank including retail branch signage systems and integrated its essence into the bank’s retail environments.
Of particular importance was the subsequent evolution of a more directly Arabic essence to the bank's branches and customer-facing collateral to reinfoce the essence of localisation. This was achieved through the use of calligraphy - with hand-woven banners in each branch, woven by Qatari weavers.
Since then, we have continued to partner with Commercial Bank of Qatar across multiple aspects of the bank’s marketing efforts. Our work has included all annual reports, suites of corporate collateral; card marketing campaigns; brand architecture design; customer segmentation strategies; tactical and promotional campaigns; credit card marketing; e-marketing and more. There simply isn’t room on this site to showcase everything!
Client: Commercial Bank of Qatar
Discipline: Branding & Strategy
Sector: Consumer Banking
Client: Commercial Bank of Qatar
Discipline: Branding & Strategy
Sector: Consumer Banking