Brand development through inclusion of staff and stakeholders
Listening to deliver a definable basis for the bank’s external communications
As an integral part of the new brand development exercise for Capital Management House, we organised a full day workshop with all staff to include them as key stakeholders in the development of the bank’s positioning statement and brand pyramid.
The result was a set of guiding principles that formed a definable basis for the company’s vision and mission. In addition a brand tagline - “We listen to deliver” was developed during the day. Due to the involvement and input of CMH staff, understanding and brand guardianship remained consistently high. Our team then translated the workshop results to a visual identity system, producing all collateral and corporate communication systems. In addition a short corporate video was created to introduce the Investment House at its first Annual General Meeting of shareholders.
Client: Capital Management House
Discipline: Branding & Strategy
Sector: Financial Services
Client: Capital Management House
Discipline: Branding & Strategy
Sector: Financial Services