A world-class provider of professional training solutions in finance and other sectors, Bahrain Institute for Banking and Finance (BIBF) caters for over 18,000 local and international students a year. The Institute asked us to define its brand and design new graphic systems; to produce its annual reports and to create a commemorative presentation book announcing its new US$ multi-million campus in Bahrain Financial Harbour. We also advised on naming, website, architecture, wayfinding, marketing, and many other aspects of communications, to bring BIBF up to a truly international standard. While it already had a well-established logo, there were no brand standards or systems in place, so all communication materials were suffering from visual and verbal inconsistency, resulting in a presentation that was not living up to its offering.

A thorough brand audit of every touchpoint, was followed by the creation of a full brand standards manual to bring clarity and simplicity to all communications. As part of the process, we also reviewed underlying brand strategies and re-wrote positioning and value statements to define the BIBF brand. We developed house standards for typography, tone of voice, language, colour palette systems and supporting graphics. We designed and set out clear grids and guidelines for everything from the course catalogue to adverts, newsletter, class material, stationery, forms and more, providing a comprehensive resource kit of templates for the internal design team to work with. We also advised on naming, website, architecture, wayfinding, marketing, and many other aspects of communications, to bring BIBF up to a truly international standard.

In addition to brand definition and standards, we were tasked with design and production of BIBF annual reports, corporate profile and a high-quality presentation book showcasing the exciting new campus set to be built in Bahrain Bay.