A professional world-class provider of education and training solutions in finance and other sectors, BIBF caters for over 18,000 local and international students a year. While it already had a well-established logo, there were no brand standards or systems in place, so all communication materials were suffering from visual and verbal inconsistency, resulting in a presentation that was not living up to its offering.

We conducted a thorough brand audit of every touch-point used by the institution, followed by the creation of a full brand standards manual to bring clarity and simplicity to all communications. As part of the process, we also reviewed underlying brand strategy and re-wrote positioning and value statements to define the BIBF brand.

We developed house standards for typography, tone of voice, language, colour palette systems and supporting graphics. We designed and set out clear grids and guidelines for everything from the course catalogue to adverts, newsletter, class material, stationery, forms and more, providing a comprehensive resource kit of templates for the internal design team to work with. We also advised on naming, website, architecture, way-finding, marketing and many other aspects of communications, to bring BIBF up to a truly international standard.

Part of our remit was to create a new brand-mark that represented BIBF in a more global, dynamic manner and a vital part of this work lay in developing an integrated brand strategy, resulting in a new tagline “Never stop learning”.

The Institute also asked us to produce its annual reports and to create a commemorative presentation book announcing its new US$ multi-million campus at Bahrain Financial Harbour. This case-bound book was digitally printed in short turn-around time for presentation to Bahrain’s leaders and dignitaries.