Translating the core values of a new ‘brighter banking’ strategy to design, we developed a series of graphic progressions resulting in a contemporary new brandmark for the bank, representative of two inter-connecting stars with a unique letterform for the acronym by which the bank is known.

We created a comprehensive identity system, with a full suite of brand support elements, applied to signage systems, merchandising units and marketing collateral and refined the bank’s overly complex sub-brand family to present a unified and concise brand delivery system.

Working in collaboration with our associates, LOM Architects in London, the core values of the brand were applied to communication touch-points within branches together with assisting with internal and external branding of the bank’s new ‘Financial Mall’ retail network initiative - where the bank’s traditional and extensive branch network was replaced with efficient multi-service centre ‘Financial Mall’ branch models located at key strategic locations. A radical departure from ‘banking tradition’ and another first for Bahrain.