Launching to an International audience
Cross-border expansion for Iraq’s rapidly growing retail bank with international expansion aimed at Lebanon, Syria and the GCC
As part of Bank of Baghdad’s international expansion, the Bank opened a branch in Marina District, Beirut, largely to facilitate cross-border services and a physical link to its new correspondence banking partnership with Citi Group. We created an inaugural, coffee-table book to showcase the Bank’s extensive history against a backdrop of history and events in Iraq. We also designed the interior of the new Beirut branch complete with large-scale wall graphics, showcased within the book.
In addition to its brand development and transformation initiatives, we supported the bank with retail banking advertising campaigns, conducted in English, Arabic and Kurdish languages.
Client: Bank of Baghdad International
Discipline: Book Design Corporate Design
Sector: Financial Services
Client: Bank of Baghdad International
Discipline: Book Design Corporate Design
Sector: Financial Services