Relating investment to the study of detail
Developing a concept to explain Arcapita’s approach to financial acumen
The 2021 annual desk calendar project for Arcapita required us to once again dig into research to uncover a compelling link to ‘what they do’’. And the devil absolutely lies in the detail.
Across diverse subjects (and diverse financial challenges) the study of detail is of paramount importance in revealing a bigger picture or, conversely, an unexpected hurdle. Through this, Arcapita rewards the commitment of investigation with the power of knowledge - and that is fundamental to success.
We researched and developed themes for each page related to detail, of substances, minerals, and more to produce a compelling fact-filled calendar that engaged with its audiences and promoted Arcapita and its investment philosophies.
Client: Arcapita
Discipline: Corporate Design
Sector: Financial Services
