Exploring river systems around the world
Trade routes of history from global oceans to the interiors of countries and continents
Another annual calendar was required and, once again, we strategised on a concept and worked through the required research to produce a compelling desk-based promotion that was interesting, educational and tied back to the Bank’s ethos.
Throughout millennia, waterways have shaped the journeys of mankind, connecting populations and sustaining growth. Through these, Arcapita celebrated the endless possibilities of our interconnected world.
As an investment bank with offices around the globe, Arcapita shapes global investment landscapes and it was natural to focus on trade, and the routes that opened interiors of countries and continents, paving the way for commerce and opportunity. We employed images shot from space featuring special dyes to accentuate topography, making the shots both unique and highly compelling in print
Client: Arcapita
Discipline: Corporate Design
Sector: Financial Services
