Designing a brandmark of connection
Global enrollment becomes a star of excellence forming an educational symbol of distinction
American School of Bahrain is part of a community of thousands of families served by Esol Education’s schools worldwide. We were commissioned by Premier Group, supported by the Mumtalakat portfolio (which included another of our clients, the American University of Bahrain) to create a brand for the school – one that symbolised Bahrain as a place where people come together to learn, to work, live and thrive in harmony.
Our work involved creating the brandmark itself, developing the core brand systems and instigating control mechanisms for long term success through a corporate identity guide.
With Esol Education’s legacy of over 45 years of experience in managing and operating international schools around the world, where graduates attend top-tier universities in the US, Canada, UK and Europe, the American School of Bahrain is poised to be one of Bahrain’s leading international schools. The new campus is located at the heart of Bahrain in Riffa.
Client: American School of Bahrain
Discipline: Branding & Strategy
Sector: Education
