A new range of take away foods
Naming and branding for a range of foods prepared in Alosra's commercial kitchens
With its own Central Production Unit - a significant asset by way of certified commercial kitchens - it made pefect sense to develop Alosra's own range of take-out snack and convenience food. An earlier version of this was the 'Great Deli' range which was merchandised heavily in store, then evolving into a larger offer aimed at third parties, and being replaced by the more direct "To Go" brand.
We were comissioned to create this together with all of the merchandising, packaging and promotional material to support a growing range of both cold and heatable foods. To go. To take away. To enjoy.
Client: Alosra To Go
Discipline: Branding & Strategy Packaging
Sector: FMCG and Supermarketing
Client: Alosra To Go
Discipline: Branding & Strategy Packaging
Sector: FMCG and Supermarketing