Quirky advertising that often went viral
Mixing up language and a taking new twist on best-loved nursery rhymes - anything to grab attention and cause disruption
Having branded Alosra and developed a holistic marketing strategy which positioned the supermarket as 'premium every day' (away from the impersonal hypermarket approach or price-driven push of smaller FMCG outlets), we developed a wide variety of advertising and marketing concepts across print and billboard chanels together with digital and interior merchandising. Our concepts were always delivered with humour, quirkiness and an unexpected style to promote a supermarket operation as trulu 'fresh and friendlu' in outlook. The results spoke for themselves: outlet growth and expansion through premium sector ownership.
Client: Alosra Supermarkets Advertising
Discipline: Advertising
Sector: FMCG and Supermarketing
Client: Alosra Supermarkets Advertising
Discipline: Advertising
Sector: FMCG and Supermarketing