Branding product diversity
Strategic positioning and development of a market niche to support the most diverse product ranges in Bahrain
We rebranded another of Bahrain’s long-established supermarkets. Al Jazira carries one of the most diverse product ranges in the country and has a reputation for delivering variety. To position Al Jazira into a niche, away from the impersonality of hypermarkets, we developed a farmers market approach to its fresh food and bakery offers through interior design and merchandising.
Al Jazira has its own distribution and warehousing service, and part of our remit was to incorporate the attributes of Al Jazira through its FMCG and food distribution business. We created various material including a corporate profile that showcased the totality of the company’s offer.
Client: Al Jazira Supermarkets
Discipline: Branding & Strategy
Sector: FMCG and Supermarketing
Client: Al Jazira Supermarkets
Discipline: Branding & Strategy
Sector: FMCG and Supermarketing